A NEW CORPORATE BRAND

THE CHALLENGE
The Proactiv Company wanted to define a unique and compelling corporate brand that wasn’t just limited by a Proactiv-only perspective.

THE SOLUTION
We worked with outside partners to develop a new Corporate Brand, Alchemee, including vision, mission, values to govern the new organization, developing the visual identity and helping to manage roll-out of the new brand to the organization including human resources, office design, social platforms and website.