A CLASSIC BRAND GETS A MAKEOVER

THE CHALLENGE
Proactiv repositioned the brand to increase relevance in today’s environment. Although the brand relies heavily on email for customer retention, their email series was not optimized for the current marketplace.

THE SOLUTION
Brand Alchemy overhauled the brand’s existing onboarding series by rebranding, modernizing and optimizing their email campaigns. This included personalizing the journey to improve engagement and retention. Eleven contact streams over 144 segment specific emails were created to educate, engage, emphasize and advise while driving product upsell, cross-sell and re-purchase.