A HAND SANITIZER BRAND FOR THE TIMES

THE CHALLENGE
Kari-Out wanted to launch a new consumer facing hand sanitizer brand to leverage equipment that was not being utilized and help with the supply shortage in the US.

THE SOLUTION
We helped develop a new to the world hand sanitizer brand for the business. We developed a brand strategy that created a distinct positioning in the marketplace and created a distinct visual identity including logo, color palette, tone of voice and personality. We created a storefront on Amazon.com and executed a social strategy across multiple platforms to drive awareness and engagement.