A SLEEPY BRAND GETS REVITALIZED

THE CHALLENGE
Corsicana was experiencing a growth stall and asked us to help them develop brands to drive relevance.

THE SOLUTION
To develop new growth opportunities, we expanded the company’s offerings by creating and launching a comprehensive portfolio of diverse mattress brands that strategically targeted distinct groups of consumers. Naming, visual identities and unique positioning were developed for each brand with individual e-commerce sites outlining distinct qualities.