SERVICES
Segmentation
Brand Positioning
Brand Architecture
Marketing Planning & Budgeting
Visual Identity Development
Sales Pitches
A BETTER BED-IN-A-BOX
THE CHALLENGE
Corsicana was looking to enter the online bed-in-a-box market and needed a brand to stand out in the competitive e-commerce space.
THE SOLUTION
In order to successfully enter the digital space, we established a presence for the brand through a direct-to-consumer website as well as on Amazon. We generated brand awareness and engagement through a strong creative platform that was activated through experiential, digital and social platforms. Consumers rated our campaign as appealing and eye catching and found it to be “fun, clever, and hip.”