SERVICES
Concept Development & Testing
Brand Positioning
Brand Architecture
Marketing Planning & Budgeting
Visual Identity Development
Product Pipeline Development
Business and Process Innovation
A DIFFERENT KIND OF PEPSI CHALLENGE
THE CHALLENGE
PepsiCo wanted to expand its product offering and enter the organic channel with a new good for you platform.
THE SOLUTION
We developed a new to the world brand platform of better-for-you snacks and beverages. The initial beverage line, a high protein energy beverage brand called Fuelosophy was launched into Whole Foods.
