RETHINKING FRAGRANCE

THE CHALLENGE
Waft, a direct-to-consumer e-commerce start-up, asked us to help them launch in the US with a refined website, comprehensive marketing plan, and potential partnerships.

THE SOLUTION
First, Brand Alchemy worked with the founders to develop the vision, mission and values for the company. Leveraging extensive desk research, we defined the brand’s target consumer(s). Next, a brand positioning was developed to capture the disruptive nature of the brand. Based on these foundational elements, marketing launch plans were developed and pitches were created to attract investors and appeal to major retail partners.